Building a brand is one thing — scaling a business is another. OBSCO reflects a long-term partnership focused on driving growth through strategy, execution, and consistency.
OBSCO (Ottawa Beauty Supply Co.) is a Canadian supplier of professional beauty, barber, and esthetician products, serving Ottawa, Gatineau, and the Ottawa Valley, with e-commerce distribution across Canada. Since 2012, OBSCO has partnered with Oath to build and scale its brand — evolving from a locally known, brick & mortar business with no digital presence into a fully realized e-commerce operation serving both retail and wholesale markets.
The Challenge
OBSCO had an established reputation in-store, but no digital infrastructure to support growth.
They needed more than a website. They needed a brand system and digital foundation that could:
- Support both professional and consumer audiences
- Translate in-store trust into an online experience
- Scale beyond local reach
- Compete within an increasingly digital-first industry
The Approach
Oath operates as a growth partner — not a vendor.
The focus was on building a connected ecosystem where brand, technology, and marketing work together to drive measurable progress over time.
Scope included:
- Brand identity and logo development
- Messaging and copywriting
- WordPress-based e-commerce platform
- User registration ability for retail or wholesale shopping
- Social media setup and management
- Email marketing strategy and campaign execution
- SEO strategy driving sustained organic traffic
- Paid media across Google and Meta
Every element was built to perform — individually and as part of a larger system.
The Solution
A scalable, performance-driven digital presence designed to support long-term growth.
- A structured e-commerce platform serving customers across Canada
- Strategically crafted visual assets reinforcing brand identity and conversion goals
- Clear positioning as a one-stop destination for beauty professionals and consumers
- SEO generating consistent, high-volume monthly traffic
- Paid campaigns delivering targeted reach and conversion
- Email marketing supporting retention and lifecycle engagement
The result is a platform that doesn’t just represent the business — it actively drives it forward.
The Result
OBSCO now operates as a modern, digitally enabled brand with national reach.
- From zero online presence to a fully integrated e-commerce business
- Expansion into both retail and wholesale markets
- Ongoing traffic growth and digital visibility
- A brand presence aligned with the quality of its suppliers and service
More importantly, the business now has the infrastructure to continue scaling.
